Facebook Change Challenges SMB Organic Reach

Have you noticed that your Facebook engagement has drastically dropped in just a few short weeks? You are not alone. Facebook made a significant change to the News Feed algorithm that reduces the frequency in which your Small Medium Business (SMBs) posts are displayed. 2018 Momentous Facebook Changes Early in 2018, Facebook founder and CEO, Mark Zuckerberg made a startling announcement regarding a historic change to its products algorithms that will...

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Worried about the Equifax Hack?

Equifax Credit Bureau Was Hacked, What Can you do? The massive data breach reported by Equifax this week will leave millions of Americans at risk of identity theft for the rest of their lives. The credit monitoring company said Thursday that the breach may have exposed the Social Security numbers, birthdays, addresses and phone numbers of 143 million consumers.  As a result, those who had their personal data exposed need...

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As the Market Turns

Two adages hold true in business.  During good times, prepare for the worst.  During bad times, prepare for the best. What Really Happens? A company just announced the termination of 1,500 employees.  The company claims a savings of about $83,000 per year, per terminated employee.  However, the positions of the terminated employees then spread through the remaining workforce. This causes significant loss of productivity due to work overload during the...

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